"How appear in Google?", "How do you go on Google?" Or "how to be the first in Google?": Are three questions that many times we, and many friends and customers have made me. Here I will tell you 10 tips SEO, these unanswered questions.
I try to explain with 10 tricks that can serve as a checklist, for anyone who wants their website to be the first in Google. Here I summarize my experience, that can serve both for SEO's professionals, as laymen. I hope that with this evitéis my mistakes in SEO (many :-() and may learn from my successes (some have also been :-)), so that already know how to appear on Google.
I try to explain how to get on Google more informative than the 10 factors in the Google algorithm, which were too technical way. Let's go for "the 10 commandments to come out first in Google" ;-):
A) the keyword tool of Google, which shows how many times each month on Google search is made. In addition, says related searches you entered, to see which become more and less.
B) The related searches, Google showing after the first 10 results when you do a search. They can also be seen after a search on "More tools" (left column below) and then searches wheel.
If the search exactly matches the domain name, there are many chances to be the first in that search.
If they are interested Libres register domains that exactly match the keyword that interests us.
It also serves a blog (blogger or wordpress) whose domain is mikeyword.wordpress.com or mikeyword.blogger.com. While a domain is better than a blog.
In that the most important thing is the title page (title tag in HTML). And more importantly the beginning of the title. If the title is long, the first words must be the keywords.
The keywords must also be in h1 tags, h2, h3 (titles, headlines or LETAS in large size).
In bold type.
In the texts of links: internal or external.
And in the normal text of the web.
But not too clever and spamming putting a thousand times the keyword, because then Mr. Google gets angry and punishes you ... I say this from experience ;-). Is that natural "look".
You have to tell Google what the most important pages of our web by putting internal links are.
These pages must be the landing pages we have prepared.
To achieve this is the key anchor text (link text) to the landing pages.
These anchor texts should contain the keywords of the landing page, but not always exactly the keyword, so that "seem" natural and avoid penalties from Mr Google.
Another way of pagerank sculpting is up in searches where naturally the web and comes in the top 10 of Google, to try to come out in the top of that search.
It is studied that 50% of people looking at Google click the 1st result, 25% 2nd and the remaining 25% results from 3rd onwards. Therefore be the first in Google is key.
To find out what searches we came up naturally, we can use Alexa or Keyrow.
In addition, Google is the robot (Googlebot), which is an automated program that runs all Web pages, then sort and display them when you search on Google (to index). To oversimplify, this robot is following the links to travel websites. If you have many links to other pages, the robot goes from your web to one another, indexes and other not fixed in yours.
And finally the theory, the flow of liquid flow can be understood as visits to pages. The more links to other sites have, the more people will go to those sites and leave yours. Besides that Google will index you less and worse, will show below the searches and therefore receive fewer visits. Whiting that bites the tail.
Outgoing links to other pages pass pagerank. From this it can be concluded easily that ideally not have outbound links, but Google that sees it as "weird" and looks askance (penalties). Therefore it is better to have outbound links, but few. How many are few? I usually have less than 10 web.
For the structure of outgoing links it is key to know "the friend nofollow" nofollow is an HTML tag that tells Google not to follow that link. That is, at first glance looks a link, but Google that link does not exist.
Also important is the anchor text (anchor text) link that reaches us. Containing the keyword for the page in question.
Google penalizes your site if links come from link farms (pages with too many outbound links) of pages penalized (issues of sex for example) or are purchased ... Mr. Google penalizes links links purchased or leased: provided that account that are purchased 🙂
Trade links with websites similar theme: especially interested if the other has more pagerank than you. And if you do not know much, send a link to nofollow the "link exchange" is pretty pirate ... 😉
Request links: sometimes it works. He no longer have it, it is wrong to try.
RSS provide the web: if someone gets the RSS on its website, and you have more links.
Make polemical articles so that people the link, comment, wag, tweeted, etc.
Write in forums put links in the signature.
Write comments in blogs
... And so on spam techniques in which I will not get involved.
Now no jokes: offer good content is important because it makes people link to you naturally.
If the content is updated frequently, Google will visit more, you indexes more and more sales in searches.
Over time, every time will be more important.
Open up an account on Twitter, Facebook and Linkedin and leave messages with links to your website. These three social networks are the most important right now.
Interested followers, friends or contacts quality. Is more important than quality are to be many. It's like what I said before pagerank. We could call staff rank.
Put your business in Google places, to go up in local search (sales in mapitas showing), and also in searches from mobile.
... And after the above: wait. There is no such system "click here and be the first on Google". Google takes time to upload your web ... sometimes months and sometimes years.
I try to explain with 10 tricks that can serve as a checklist, for anyone who wants their website to be the first in Google. Here I summarize my experience, that can serve both for SEO's professionals, as laymen. I hope that with this evitéis my mistakes in SEO (many :-() and may learn from my successes (some have also been :-)), so that already know how to appear on Google.
I try to explain how to get on Google more informative than the 10 factors in the Google algorithm, which were too technical way. Let's go for "the 10 commandments to come out first in Google" ;-):
1 Keywords:
Choose either the keyword or keywords (keywords now), for which you want to position yourself on Google. They must be searching that much to do. For this I recommend using:A) the keyword tool of Google, which shows how many times each month on Google search is made. In addition, says related searches you entered, to see which become more and less.
B) The related searches, Google showing after the first 10 results when you do a search. They can also be seen after a search on "More tools" (left column below) and then searches wheel.
2 Domain:
The domain name is the most important medium-term SEO strategies (to outsiders: get into Google).If the search exactly matches the domain name, there are many chances to be the first in that search.
If they are interested Libres register domains that exactly match the keyword that interests us.
It also serves a blog (blogger or wordpress) whose domain is mikeyword.wordpress.com or mikeyword.blogger.com. While a domain is better than a blog.
3 Landing page:
make a page within our website specially designed for each of the keywords that interest us.In that the most important thing is the title page (title tag in HTML). And more importantly the beginning of the title. If the title is long, the first words must be the keywords.
The keywords must also be in h1 tags, h2, h3 (titles, headlines or LETAS in large size).
In bold type.
In the texts of links: internal or external.
And in the normal text of the web.
But not too clever and spamming putting a thousand times the keyword, because then Mr. Google gets angry and punishes you ... I say this from experience ;-). Is that natural "look".
4 Pagerank sculpting:
In short, the pagerank is the importance of each page, and depends on the number of pages links you receive. The more pagerank you have, the more it shows you Google searches, the more it examines the content of your site and above shows you (though not the only factor).You have to tell Google what the most important pages of our web by putting internal links are.
These pages must be the landing pages we have prepared.
To achieve this is the key anchor text (link text) to the landing pages.
These anchor texts should contain the keywords of the landing page, but not always exactly the keyword, so that "seem" natural and avoid penalties from Mr Google.
Another way of pagerank sculpting is up in searches where naturally the web and comes in the top 10 of Google, to try to come out in the top of that search.
It is studied that 50% of people looking at Google click the 1st result, 25% 2nd and the remaining 25% results from 3rd onwards. Therefore be the first in Google is key.
To find out what searches we came up naturally, we can use Alexa or Keyrow.
5 outbound or external links: links to other websites.
Here comes my theory about the pagerank, to explain to laymen: imagine the webs can help as a hub and pagerank as the liquid they have inside. Each link to another web is a hole in the bucket, which causes part of the liquid (pagerank) go to that website and your website (your cube) is empty. If you get links from other sites, you get pagerank (liquid) them and your web is filled. If the links are pages (with much pagerank), you get much more liquid. The more outgoing links have less pagerank flows through each of them. It is the continuous flow of pagerank. This I'm not making this up: behind there is a mathematical formula published by Google, which explains the flow pagerank. This formula adds a small factor that makes every time there is a link (transfer liquid) Liquid miss something along the way (from 5% to 20%).In addition, Google is the robot (Googlebot), which is an automated program that runs all Web pages, then sort and display them when you search on Google (to index). To oversimplify, this robot is following the links to travel websites. If you have many links to other pages, the robot goes from your web to one another, indexes and other not fixed in yours.
And finally the theory, the flow of liquid flow can be understood as visits to pages. The more links to other sites have, the more people will go to those sites and leave yours. Besides that Google will index you less and worse, will show below the searches and therefore receive fewer visits. Whiting that bites the tail.
Outgoing links to other pages pass pagerank. From this it can be concluded easily that ideally not have outbound links, but Google that sees it as "weird" and looks askance (penalties). Therefore it is better to have outbound links, but few. How many are few? I usually have less than 10 web.
For the structure of outgoing links it is key to know "the friend nofollow" nofollow is an HTML tag that tells Google not to follow that link. That is, at first glance looks a link, but Google that link does not exist.
6 starters Links: links to our website.
Google is increasingly semantic, so interested that the links are from similar to our thematic websites: domains that are our keywords in the domain, or from within articles having our keywords in the title or text.Also important is the anchor text (anchor text) link that reaches us. Containing the keyword for the page in question.
Google penalizes your site if links come from link farms (pages with too many outbound links) of pages penalized (issues of sex for example) or are purchased ... Mr. Google penalizes links links purchased or leased: provided that account that are purchased 🙂
7 Link building: get links to the website.
Send press releases on a regular basis with one or two links to our website. Here you have a lot of websites, to send press releases.Trade links with websites similar theme: especially interested if the other has more pagerank than you. And if you do not know much, send a link to nofollow the "link exchange" is pretty pirate ... 😉
Request links: sometimes it works. He no longer have it, it is wrong to try.
RSS provide the web: if someone gets the RSS on its website, and you have more links.
Make polemical articles so that people the link, comment, wag, tweeted, etc.
Write in forums put links in the signature.
Write comments in blogs
... And so on spam techniques in which I will not get involved.
8 Contents:
Many say that content is king ... then the queen must be the SEO, or rather, the prime minister 🙂Now no jokes: offer good content is important because it makes people link to you naturally.
If the content is updated frequently, Google will visit more, you indexes more and more sales in searches.
9 Social SEO:
Every time Google have more weight to social networks.Over time, every time will be more important.
Open up an account on Twitter, Facebook and Linkedin and leave messages with links to your website. These three social networks are the most important right now.
Interested followers, friends or contacts quality. Is more important than quality are to be many. It's like what I said before pagerank. We could call staff rank.
10 Local and mobile:
More and more people are looking from mobile: offers a mobile version of your website, to go up in searches from mobile.Put your business in Google places, to go up in local search (sales in mapitas showing), and also in searches from mobile.
... And after the above: wait. There is no such system "click here and be the first on Google". Google takes time to upload your web ... sometimes months and sometimes years.
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